Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising
(eBook)

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Hoopla Extract Information

stdClass Object
(
    [year] => 2011
    [artist] => Richard Kirshenbaum
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/opr_9781453211410_270.jpeg
    [titleId] => 11553521
    [isbn] => 9781453211410
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Madboy
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    [duration] => 0m 0s
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Richard Kirshenbaum
                    [artistFormal] => Kirshenbaum, Richard
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    [genres] => Array
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            [0] => Advertising & Promotion
            [1] => Biography & Autobiography
            [2] => Business
            [3] => Business & Economics
        )

    [price] => 2.35
    [id] => 11553521
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    [synopsis] => A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.   In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue-a firm where a skateboarding employee once bowled over an important client-but backed up their madness with results.   Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.
    [url] => https://www.hoopladigital.com/title/11553521
    [pa] => 
    [subtitle] => Beyond Mad Men: Tales from the Mad, Mad World of Advertising
    [publisher] => Open Road Media
    [purchaseModel] => INSTANT
)