Catalog Search Results
1) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Language
English
Formats
Description
Attention is the new commodity. Visual Storytelling is the new currency.
Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging...
Author
Language
English
Formats
Description
For generations, marketing has been hypocritical. We’ve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People don’t read newspapers for the ads (if they still read them at all); they don’t sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff;...
Author
Language
English
Formats
Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.
Most business...
Author
Language
English
Formats
Description
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.
A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities...
Author
Language
English
Formats
Description
"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano...
Author
Pub. Date
2017.
Edition
Second edition.
Language
English
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite ofthat. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
11) Like, comment, share, buy: the beginner's guide to marketing your business with video storytelling
Author
Pub. Date
2021.
Edition
PB.
Language
English
Description
Take your video marketing to the next level with this practical and insightful resource. Like, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company's brand to the forefront of your customers imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online...
Author
Pub. Date
[2019]
Edition
Unabridged.
Language
English
Description
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop...
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